Smaller Portion Sizes Becoming a Trend Among Junk Food Manufacturers

Australia was outraged when Nestle announced plans to cut the legendary Killer Python in half, now other sweet treats are also set to be shrunk.
October 27, 2014

Australia was outraged when Nestle announced plans to cut the legendary Killer Python in half, but it seems they are not alone, with other sweet treats also set to be shrunk.

In a statement to news.com.au, Nestlé announced that the new, smaller Killer Pythons will be known as ‘treat size’ and will be hitting stores this month, whether consumers like it or not. “The move is part of Nestlé’s efforts to help Australians better manage their health, by controlling the amount of food, especially treats, they eat”, the official word ran, with a promise that the price will also be reduced as the Pythons shrink from 47 grams (630kj) to 24 grams (336kj).

Sarah Wilson, founder of I Quit Sugar, welcomed the change, and said, “Our perception of what is a normal amount of sugar to consume, as a ‘treat’, is hugely warped. Back in our parents’ day the size of a lolly or a chocolate bar was much smaller.” She also pointed out that the classic Killer Python contains nine teaspoons of sugar, which is three times the amount we should be consuming in a day.

Health Considerations - or Profit-Driven?

Coca-Cola are the latest junk food giant to jump on the bandwagon, with a new, slim-line can to be introduced. Barry O'Connell, the Managing Director of Coca-Cola Amatil Australia, stated that the small cans were a solution to consumer request for “smaller portion sizes and sharper price points”. Although, the new can will be sold for no more than $2, this effectively brings the price of Coke to $8 per litre.

Responding to the Killer Python uproar, Nestlé General Manager Martin Brown stated; “It’s part of helping people improve their nutrition, health and wellness, and underlines our fundamental belief that for a company to be successful, it must also create value for society”.

It looks like Minties, Wonka Bars, Kit Kats, Life Savers and more are to be affected, with Brown also suggesting that consumers are moving away from sweets and chocolate toward healthier foods has affected the industry.